Markup Calculator
Set a price from your cost and markup, or find the markup and margin on a price you already have.
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Selling Price
- Cost
- Price
- Markup
- Profit per unit
- Gross margin
- Price Multiplier
Price List
Items you add are saved in this browser.
| Item | Cost | Markup | Price | Margin | Remove |
|---|
How to Calculate Markup
Markup is how much you add on top of cost, as a percentage of the cost. It's the easy way to set a price: multiply the cost by (1 + markup).
Price = cost × (1 + markup) Markup = (price − cost) ÷ cost
Cost = price ÷ (1 + markup) Margin = markup ÷ (1 + markup)
A 100% markup, called keystone pricing in retail, doubles the cost and gives a 50% margin.
Worked Example
Markup to Margin
| Markup | Margin | Price on a $10 Cost |
|---|